The client wanted companies to be able to login from anywhere, and upload their logo and select a football match to see how often their logo occurred for viewers, through a complex algorithm to get their revenue value for that game.

The complexity of this image recognition system required an interface and user experience that was intuitive and easy to use. Prioritising features and user needs and communicating this to the development team through wireframes and workflows within a tight schedule led to a beautiful piece of software.