America Today is a Dutch brand that translates the American campus lifestyle into a wide variety of clothing and accessories. They have more than 70 stores in the Netherlands, Belgium and France.
My job was to design anything that involves drawing the attention of the customer both outside, in store and online through social media advertising and the webshop. It involved a combination of graphic design, storytelling, signing, window design, campaigns, flyers, banners, magazines, merchandise and events.
Also automated the repetitive labor of designing POS signage using automation scripts between Google sheets which can be filled in by the sales department and Indesign. This brought a day’s work of manual input of prices and items down to just a few clicks.