About

Hi there! My name is Hakim Sugito and I’m an industrial design engineer from the Netherlands. Most engineers would say that their journey began with playing with Lego. My story started similar, but it’s also slightly different.

Three stacked lego heads was my first invention when I first toyed with LEGO parts as a 4 year old. I told my mom it was a totem pole. She replied, “you’re probably going to do something creative when you grow up.”

This hasn’t changed ever since. Manuals of any kind, I would tend to ignore. I would instead resort to imagination and play with new ideas, while trying to re-wire the conventional ways we see the world. Over the years, this slightly zany curiosity has led me to a journey of creative experimentations in drama production, storytelling, art, film, design and various crafts that may seem idiosyncratic at once. But I deeply believe that the best innovation, in any field, comes through the application of wildly creative ideas, which draw their inspirations from unrelated practices.

So by manual, I am an industrial design engineer. But all the tangential stuff I did and created outside the bounds of university and industrial design field, have also nuanced my way of thinking and crafting ideas.

I’m always looking for new creative challenges to add value wherever is needed – so if you have anything you need help with, even if it might seem far far away from what you’ve found on this website. Please do not hesitate to contact me – I’ve had wandering-offs and drift-aways before – and they were adventurous, delightful and innovative! We might just be an interesting match.

CURRICULUM VITAE THESIS

PRODUCT MANAGER

I am a creative all-rounder,
with a creative bird’s eye view
with creative dive-in capabilities.

DESIGN

I studied Industrial Design Engineering at the TU Delft in the Netherlands with a Master’s Degree (MSc) in Integrated Product Development. The study focuses on three main aspects: user, technology and design.

While the study focuses mainly on products and services, this has not limited me in venturing into other design fields as well:

  • Graphic Design
  • Industrial Design
  • UX/UI Design
  • Interior Design

MARKETING

My study background has given me two helpful skills in marketing: analytical thinking and design thinking. Additionally, 6 years of storytelling experience in drama, and we have a nice set of tools there:

  • Increased clients’ web traffic through SEO, Advertising and Social Media.
  • Reached out to prominent journalists and top 10 Youtube influencers to promote certain products.
  • Ran a successful crowdfunding campaign on Kickstarter
  • Reached 10k followers on Instagram with high engagement rates within two months

BRANDING

Branding has been one of my main day jobs for the last decade. From my own first startup selling leather bags to Dutch brand America Today to branding for a wide range of different clients.
It has taught me that whatever you are selling; everything from your logo to product and your latest caption on Instagram should all lead to not only sales, but likeable trustful coherence.
A brand should speak, feel, look and promise one coherent breath. And a little humur now and then doesn’t hurt anyone.

  • Brand guide development
  • Style guide development
  • Brand strategy
  • Story telling

BUSINESS

My curiosity, analytical mindset and overload of creative ideas have led me to multiple entrepreneurial adventures:

  • Sugito Design – Handmade Leather Bags // Founder and Designer
  • Collectief – Multi-Disciplinary Engineering Company // Co-founder and Creative Director
  • Maakbaar – Co-working/Makers Lab // Co-founder and Creative Director
  • Barbaar – Café/Restaurant // Co-founder and Creative Director
  • Soheresone – Conversational Card Game // Founder and CEO
  • AirUnleashed – QI Wireless Charger // Co-founder and CTO